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Our Story

Sfventures was established during the rise of the dot-com era in the late '90s as a sales consultancy for both traditional and digital media. Since then, Sfventures has touched and influenced over $12 Billion dollars in media spend for major and local brands worldwide.

Sfventures LLC was officially formed in early 2019 and has continued to evolve as a modern brand consultancy.
Our evolution as a company builds on a shared passion to achieve and inspire. It is reflected in our approach to blend tradition with modernity, and excellence with responsibility. Our active participation in supporting the next generation of early stage companies has driven diverse entrepreneurship and furthers our mission to positively impact how future generations will work, play and live.

Sfventures LLC dba Sfventures Group LLC and its subsidiaries are led by founder John Estalilla and a diverse team of asset management, venture and technology professionals with decades of collective experience.
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Diversity + Equity + Inclusion

Diversity, Equity and Inclusion are more than just words. They are the guiding principles that build our teams, cultivate leaders and create an environment that is the right fit for every person here. The building blocks of our firm stems from our ability to celebrate multiple approaches and points of view. ​It is what drives our innovation and culture. Equality is more than a core value at Sfventures, it is an integral part of why we exist.

Business Diversification

We’re proud to showcase our diverse positions as we continue to stay true to our mission of working with and supporting businesses that are influencing the way we work, play and live. Here’s a quick look (to date) by percentage:
Impact
  • ​72% Minority founders
  • 19% Social Impact
  • 7% Eco-Friendly
  • 4%. Science ​
Model
  • ​29% B2B
  • 23% B2C
  • 14% B2G
  • 18% Marketplace
  • 14% SaaS
  • 15% Subscription Base
Sector
  • 1​9% Real Estate
  • 14% Media & Entertainment
  • 18% Healthcare
  • 16% Security
  • 14% Food & Beverage
  • 15% Consumer Goods
  • 14% Information
  • 16% Services
  • 4% Communication
  • 4% Construction
  • 4% Manufacturing
  • 2% Agriculture
  • 2% Energy
  • 2% Fashion
  • 1% Cannabis
Tech
  • ​24% E-commerce
  • 11% Big Data
  • 11% Cloud
  • 9% AI & Machine Learning
  • 7% 3D Printing
  • 7% Tech - Free
  • 6% Mobile
  • 6% Video Tech
  • 6% Hardware
  • 6% Blockchain
  • 4% Biotech
  • 3% Email
  • ​3% Cleantech

Industry News

Partners associated with Sfventures are featured in some of the leading industry publications such as AdWeek, Digiday, Fortune, AdExchanger, AdAge, eMarketer, MediaPost, Business Insider, MarketingLand, iMedia, FastCompany, Nasdaq, Vogue Business, Entrepreneur and Inc.
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